What CULTURE really looks like

    What CULTURE really looks like

    ‘Culture’ as of late, seems to be an overused buzzword and the topic of every panel,

    podcast, or article. It is also the subject of many blogs, books,

    conventions, webinar and videos.

    To only further prove my point, I’m writing a blog about culture. However I don’t

    want to just talk about it, I prefer to show you.

    ALANTE Culture Case Study

    January, 2016. For most companies, the start of a new year is one where

    most sales teams are laser focused to make it their best year yet. A fresh

    slate, a new start, and a way to achieve their dreams, goals, and, in some

    cases, new beginnings. Not the case for ALANTE, we started off the year

    with a major shift despite coming of our best year yet production wise and growth wise.

    For the first time since we opened our doors, we had a ‘restructure’ in the

    company. We had to let some people go to follow their dreams with other companies. Why, you ask?

    I once was told the following and while it stuck in my head it never was more true than at this time: 

    “The culture of any organization is shaped by the worst behavior the leader is willing to tolerate”

    I was also heading to attend and speak at the Inman Connect Conference

    in NYC, to add to the mayhem.

    I contemplated not leaving my team behind in Plymouth, MA as I feared I

    may be most needed at home for moral support. I batted it around for

    days and, in the end, I set off to NYC.

    Screen Shot 2016-01-29 at 10.02.09 PM


    What happened next touched my heart.

    Please note: this was all unbeknownst to me.

    The day is January 27th and I’m in New York City prepping and

    preparing for my panel on stage. My team back home, displaying more

    unity, strength, and support than ever, decide to head to NYC to surprise

    me while I’m onstage.

    To show up unannounced and show unconditional support and loyalty, is

    something that can’t be taught. However, it is not an easy feat to pull off

    last minute to an industry event with such scale like Inman NYC.

    In a matter of hours, they reach out to some amazing people to help them

    achieve this plan. First, they reach out to Laura Monroe (former Inman

    employee) to see if she had a connection to help get them in.

    Laura directed them to Drew Lehman, who in turn, graciously said he

    would help make this happen to the best of his ability.

    You guys rock!

    Once they researched a little more and found out I was only on stage for

    25 minutes, they rationalized it. Arriving at the conclusion that it might be

    a bit crazy to have the entire team drive from Plymouth, MA to NYC and

    back for that amount of time.

    So they reached out to Chris Speicher, hoping he would be in attendance

    and could capture the panel on video. Unfortunately, prior obligations

    didn’t afford Chris the ability to make Inman NYC this year. He then

    passed the plan off to Tiffany Kjellander, who was there. Tiffany was able

    to Periscope the entire panel, so the team back in Plymouth could see the

    entire panel.

    Seriously, you guys rock!

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    So, in the end, what is Culture?

    Culture, to me, is the house itself vs. the foundation of the house (read that analogy once and made total sense) Two different things yet one cannot occur without the other.

    Culture evolves as the company grows and the product or service shifts but the foundation (or core values) remain the same.

    When the foundation of a company is in complete alignment with the foundation of each individual at that company, this is when magic happens, this is when a beautiful sturdy happy solid house gets built, this is culture at it’s best.

    Our vision statement reads: We are a small boutique firm with a big heart.

    Having a big heart is the foundation, What this team intended to do this week, it’s the house.

    Culture is not a fad. It is the core of a healthy organization, it’s the heart of a company and ours is

    beating harder and stronger than ever.


    Screen Shot 2016-01-29 at 9.27.01 PM

    A sincere thank you to all the incredible leaders in this industry that made

    this heart beat take place.

    And to my ALANTE family, you were all handpicked for a reason.

    I couldn’t be more proud of our tribe.

    Screen Shot 2016-01-29 at 10.39.53 PM


    Forever touched,

    Your CEO




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    6 Responses to “What CULTURE really looks like”

    • Susan Pastore

      Written on

      Wow!! What an amazing story brought tears to my eyes….you certainly have
      an incredible team !! Congrats to Alante for all your success and future success !!!

      • Susana Murphy

        Written on

        many thanks Susana for your kind words and continued support.ALANTE very much appreciates it

      • Susana Murphy

        Written on

        Thank you Debbie for the kind words and support, miss you!

    • Rich Eaton

      Written on

      Susana you are one great leader and anyone who truly knows what you stand for wants to be apart of your dreams and vision. I’m proud to be a loyal friend of yours.

      • Susana Murphy

        Written on

        I am truly blessed to have an amazing group of individuals to lead, thank you for your kind words 🙂


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